JIJU MediaJIJU Media provides the technology, financial, and operational services to a multi-level network of website operators and producers for online video content.The general content online video market is a massive and ever growing market. In September 2011 approximately 212 billion minutes of video were viewed in the United States alone, with over 61 billion of those minutes on YouTube. The current market rewards the large professional producers such as music videos on VEVO or television studios on Hulu. A few select content creators are rewarded on YouTube, but only after reaching a sizable viewer base and agreeing to the paltry sum of ¼ of a cent to 1 cent per a view of their video. The market is also missing a system that rewards the individual website operator for the videos displayed on their site. Although a website operator can display a YouTube video on their website, they have no right to earn revenue off the video. The Jiju Media network lets the producer win by establishing a price for their video and being paid for each second it’s watched. The website operator wins because they are able to monetize each video that is shown on their website To demonstrate how Jiju Media works for content and potential content producers, let’s use Ana, a Spanish teacher in Antigua, Guatemala as an example. Currently Ana makes $3 per an hour giving private lessons. Since she is telegenic she decides to record a series of 30 minute lessons. She can choose to upload the video lessons to YouTube or upload it to the Jiju Network. On YouTube, Ana may attract a following and have her video watched by 5,000 and earn from $0.0025 to $0.01 per a view for a maximum total of $50. On Jiju, the video is available for any of the hundreds of website operators in the Network to offer on their sites. The websites can vary from travel guides for Guatemala to private education websites or Spanish for dummies website. Each website in the Network has the right to feature content from the Jiju library at no expense to them. To be conservative, let’s assume that the video is watched by only 500 viewers on each of the 10 Network websites. Each viewer pays $0.01 per a minute or $0.30 for the entire 30 minute lesson. In this scenario the teacher in Antigua, Guatemala earned $600 on their 30 minute video and Jiju website operators earned $225. |




